Frontrow

An AI-powered SDR (Sales Development Representative) agent platform that carries a prospect from first research through to acquisition without a human handling every step.

Features

• Customer research and account analysis
• Product analysis to connect what is being sold to who needs it
• ICP (Ideal Customer Profile) definition
• Personalization of every outbound message to the account and contact
• Automated email outreach
• Automatic reply handling to keep conversations moving
• Customer acquisition flow from first touch to qualified lead

Technical Details

My main responsibility was setting up the infrastructure and designing the AI processes behind the platform—the multi-stage pipeline that carries an account from research through outreach and reply. I also built the web page and ran the prompt optimization work that keeps each stage reliable at volume. In practice I was involved in every part of the project.

The backend is Python and FastAPI, with Celery running the long-running and scheduled steps of the pipeline. Data sits in Supabase (PostgreSQL), and the web side is built with Next.js.